The World Surf League has announced that Chief Executive Officer Sophie Goldschmidt will be stepping down from her post and that WSL’s President of Content, Media and Studios Erik Logan has been named as CEO, effective this week.
“Sophie has had a huge impact on the WSL. She is responsible for transforming both our business capabilities and culture in her tenure as CEO,” Dirk Ziff, WSL Owner and Board Member, said.
“With the converging trends in sports, media and entertainment, we mutually agreed it was time to make a change. Erik Logan is a proven leader and a world-class media executive with a profound personal connection to the sport of surfing.
We are excited about what he will accomplish as CEO. We will always be grateful to Sophie for her contributions to surfing and we look forward to the WSL’s next chapter.”
Goldschmidt, who took on the CEO role in 2017, led the transformation of the WSL’s organizational structure, refocusing the business with an emphasis on the opportunity around the sport and lifestyle of surfing. During her tenure, she led the institution of equal prize money across men’s and women’s surfing, negotiated a historic 10-year surfer agreement and secured the first-of-its-kind Facebook partnership.
“It’s been a privilege to collaborate with the caliber of colleagues, athletes, partners and communities around the world that I have during my time at the WSL,” Goldschmidt said. “Surfing is unique, captivating and inspiring and leading the WSL has been a professional highlight for me.”
“With the WSL now ready to become a more focused content and media company, the Board and I have mutually agreed it is the right time to make a change,” Goldschmidt said.
“Having worked closely with Erik, he is the right person to lead the WSL into its next era. I am excited about what lies ahead for the organization.”
Following the transition, Goldschmidt will continue to help the company and join its Advisory Board.
The Corona Open JBay is scheduled to take place from 7 – 19 July 2020. The event forms part of the annual JBay Winterfest, a multi sport festival that takes place every July in Jeffreys Bay.