The terms of the sponsorship deal include the right to display the Aveng logo on the front of the Southern Kings’ super rugby franchise’s jersey as well as the front of the EP Kings’ Currie Cup team’s jersey.
The Southern Kings will be wearing Aveng branded jerseys in the match against The Sharks, being played at the Nelson Mandela Bay Stadium on Saturday, which was built by the Aveng Group in 2009.
Chief Executive of the Aveng Group, Roger Jardine, said the partnership with the Southern Kings and the Eastern Province Rugby Union is a perfect fit and makes sense for the business.
Speaking on the Group’s involvement in the region Jardine said “Aveng Grinaker-LTA has operated in the Eastern Cape since 1941, and has undertaken notable multi-disciplinary projects over the last 70 years, including Port Elizabeth in the west, Mount Ayliff (Kokstad) in the east, and as far as Queenstown in the north.”
Aside from South Africa, Aveng has a very strong presence in both Australia and New Zealand, which is why a Super Rugby sponsorship is considered to be such a good fit.
Oregan Hoskins, president of the South African Rugby Union, also welcomed the deal: “A vibrant rugby culture in the Eastern and Southern Cape is vital for the health of the game in South Africa and I’d like to add my thanks to Aveng and particularly to their Chief Executive, Roger Jardine, for his role in concluding this important arrangement. I’m sure both parties will benefit from the partnership.”
Executive Chairman of Megapro Holdings George Rautenbach, who facilitated the sponsorship deal, was delighted about the new partnership and said: “This agreement will serve as another big step forward as the Kings look to establish themselves as a force to be reckoned with in South African rugby.”
Rautenbach is an old EP rugby player who was part of a powerful pack fronted up by Schalk Burger senior in the early 1980’s.