WSL Holdings, the parent company of the World Surf League (WSL), will acquire a majority stake in the Kelly Slater Wave Company (KSWC).
The partnership between the WSL and KSWC will be dedicated to promoting the growth of high-performance surfing around the world. KSWC’s revolutionary technology creates a number of possibilities for the future of the sport.
The WSL and the KSWC envision the build-out of a global network of WSL-branded high-performance training centers utilizing this wave technology.
For Kelly Slater, the 11-time world champion, the creation of this wave technology is the realization of a lifelong dream and a 10-year project, and the announcement brings his two worlds together.
“While surfing for me will always be about adventure, travel and the ocean, this wave brings a new opportunity to the sport without taking away the soulfulness that attracted many of us to surfing in first place,” said Slater.
“Surfing great waves in a controlled environment adds a new dimension, as there is no hassling for waves, no stress over who got the best wave – they are all good. Everyone can relax, have fun and focus on improving their surfing.”
“It’s beyond my dreams that this wave will be a canvas for the global advancement of this great sport in partnership with the WSL,” he added. “It will democratize surfing and provide incredible training opportunities for athletes as well as aspirational surfers in areas with no ocean waves.”
The WSL sanctions and organizes the highest-level professional surfing competitions for men, women, big wave, longboarders and juniors.
“The WSL proudly represents the best in men’s and women’s competitive surfing globally, and the amazing man-made wave technology developed by Kelly Slater and his team is a revolutionary innovation that has the power to dramatically enhance every aspect of our sport,” said Paul Speaker, CEO of the WSL.
“We share the same vision and passion for growing high-performance surfing, and are beyond excited to work together under one roof to bring the sport to levels and places never before possible.”