Virgin Atlantic has announced it will charge passengers for the privilege of selecting their seats.
Customers can choose a specific seat 336 days before their flight, for a fee.
At a cost of £25 (R440) per person per sector on long haul flights you can select your seat.
Once check-in opens, 24 hours before their flight, customers can choose their seat online free (this doesn’t apply to extra leg-room and exit-row seats).
Virgin will try to seat families together, free of charge, before online check-in opens 24 hours before departure, the airline said in a statement.
“We’ll assign seats on a first come, first served, basis. If we can’t seat all the family together, we’ll make sure each child under 12 years old is seated with an adult from the family group.”