Jeffreys Bay is a tourism town and as such, tourism is a major contributor to the economy of the town.
The JBay Winterfest was a huge success and brought an estimated 35 000 people to town during July, with many guest houses reporting that they were fully booked from the beginning of July.
The South African Government will spend R 100 million to market South Africa’s tourism industry, Tourism Minister Derek Hanekom announced on Tuesday.
“These marketing efforts will include the continued roll out of the Nothing’s More Fun than a Sho’t Left campaign.
“The campaign drives home the message that travel in South Africa is fun, an investment in your relationships and yourselves, as well as being both accessible and affordable,” Minister Hanekom said.
Last year, domestic tourists contributed R 24.3 billion to the economy, up from R 21.8 billion spent by domestic tourists in 2012.
According Statistics South Africa for the period ending December 2012, direct tourism contribution to GDP was R 93 billion or 3 % of GDP in 2012, with tourism contributing approximately 617 000 direct jobs in 2012.