Johannesburg is the top tweeting city in Africa, with two other South African cities among the continent’s top five Twitter centres, according to the second How Africa Tweets study from communications company Portland.
The study, released by London-, New York- and Nairobi-based Portand on Tuesday, analysed geo-located tweets originating from Africa during the last three months of 2013.
Johannesburg takes the number one spot on Portland’s list with 344 215 geo-located tweets during this period, followed by Ekurhuleni (the metro municipality east of Johannesburg) with 264 172 tweets, Cairo, Egypt with 227 509 tweets, Durban with 163 019 tweets, and Alexandria, Egypt with 159 534 tweets.
Other findings of the study include the following:
- Eighty-one percent of African users tweet to converse with friends; 68% to monitor the news.
- The day of Nelson Mandela’s death – 5 December – saw the highest volume of geo-located tweets in Africa during the fourth quarter.
- Tuesdays and Fridays are the most active tweeting days on the continent. Twitter activity rises steadily through the afternoon and evening, with peak volumes at around 10pm.
- English, French and Arabic are the most common languages on Twitter in Africa, accounting for 75.5% of the tweets analysed. Zulu, Swahili, Afrikaans, Xhosa and Portuguese are the next most commonly tweeted languages.
- Football is the most-discussed topic on Twitter in Africa. During the fourth quarter of 2013, football was discussed more than any other topic, including the death of Nelson Mandela.The most mentioned football team was Johannesburg-based Orlando Pirates (#BlackisBack, #PrayForOrlandPirates, #OperationFillOrlandoStadium).
- Politically-related hashtags were more limited than other issues, with only four particularly active hashtags tracked during the three-month period. This included #KenyaAt50 – the celebration of Kenya’s independence – and the competing #SickAt50.
Source: South Africa Info