Overseas arrivals to South Africa were down 8% year to date at the end of October, according to figures released by Stats SA this week.
South Africa’s biggest source markets, the US, UK and Germany are down year to date, by 7%, 2% and 9% respectively.
David Frost, CEO of SATSA, says that this unprecedented decline comes at a time when SA should be showing growth out of these markets.
According to him, the decline out of the US and Europe in particular is the result of SA’s current brand positioning.
Frost says there has been a succession of negative reports about South Africa, not related to tourism necessarily, but none the less doing damage to the country’s brand positioning.
He suggests that the public and private sector needs to harness all its resources to arrest this decline. However, while overseas arrivals to SA continued to show decline, the latest stats suggest that the decline is slowing.
During October, overseas arrivals decreased 0,1% year on year. This compares to a year on year decline of 3% in September, 11% in August and 13% in July. Frost said this was likely because of the exchange rate. –
Read more at: Tourism Update