Why do sharks bite people? Relatively little is known about shark behaviour with regard to shark attacks.

National Geographic are doing a Shark Attack Experiment: LIVE, a team of experts are diving into shark infested waters off South Africa in order to run a series of tests.

Their mission: to get a better understanding of shark behavior, enabling safer shark encounters and hopefully reducing some instances of shark attack. Beyond that, these shark lovers hope the results will help debunk at least some of the fears that are driving human killings of sharks around the world.

Some believe that sharks may be attracted to swimmers with reflective jewelry or small cameras, mistaking them for sardines or other small prey. In the “bling test,” Olivia Symcox goes diving with a sparkly, silver-beaded necklace. A marked change in the sharks’ behavior may indicate that a glittery swimsuit might better be left at home.

Shark Attack Experiment: LIVE will beam from some of the world’s most shark infested waters off the coast of South Africa.

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