Jeffreys Bay has witnessed enormous growth over the past 20 years that defied even the highest expectations. Gone forever is the sleepy coastal holiday and surf village that many fell in love with over the years.
Fountains Mall and the adjacent Business Park have in recent times changed Jeffreys Bay forever. Strategically located on the main arterial routes of the N2 and the R102, the Mall has become the central shopping zone for the entire region.
R 780 Million has already been invested in Fountains Estate, which is fast becoming the new regional CBD for Jeffreys Bay, St Francis, Humansdorp and the inland towns. The growing success of Fountains Mall, which was the brainchild of Buchner Property Investments, the developers of Fountains Estate, is the catalyst to the growth of this area.
The commercial explosions created by new regional malls in George, Somerset West and Umhlanga support this trend according to the following statistics:
Property growth around Gateway Mall grew by 400% within 6 years.” – Die Beeld
“Land values around Somerset Mall grew by 29% per annum on average for 10 years!.” – Sycom Property Fund
However, there is always a price that must be paid when a new CBD is established. Goedehoop Street in J’Bay central is suffering through a decline in business, with one old established shop set to close its doors at the end of the month.
Already the street has a seedy feel to it, with residents of the town not feeling comfortable using the ATM’s or the shops in the street in quiet times. Unfortunately that is the price of progress that has occurred all over the world.
Jeffreys Bay will remain a prime holiday destination and the exposure that the town will receive through being the focus of the Hollywood blockbuster Blue Crush 2 will be enormous. The Billabong Pro is watched internationally through the internet and the TV crews that pour into town to record the Pro always love the vibe J’Bay offers.
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